Marketing aims for magazine advert

Target consumer: Our target consumers will be young adults aged between 16-21 from various backgrounds and ethnicities. 

Unique Selling Point: The advert will be quite simple with the main focus on the image of the band. This shows the band has a real interest in the music they make which will appeal to our target audience.

Attention/Awareness: The idea of an advert is to promote the album and therefore the band. 

Interest: The image of the band is the main focus of the advert and as they are quite young and fit the indie genre, many people will be interested to see if they can actually make good music.

Price: The product will be free with the magazine it is advertised in. Doesn't include the price of the magazine.

Place: The advert will be printed in magazines that promote indie/rock bands such as NME or Q magazine.

Promotion: The advert is a source of promotion itself.