Magazine advert 

Here is the final design for my advert:

Final Music Video

Here is the final version of our music video for the song 'train track tracey' by oats.





Putting the video up on YouTube decreased the quality and also made the video slightly out of sync but these problems could not be avoided.

Final Digipack

Front of Insert

Back of Insert

Back Cover

CD Template

Digipack and Advert Feedback

After each member in my group had created their digipack and advert, we had to decide which worked best in relation to the video and the bands image. After our discusion we chose Mamoon's advert and my digipack as the groups collective product.


We asked 5 females and 5 males, aged 16-21, to give their opinion on the digipack an advert. we did this by creating another questionnaire which was given after viewing the product. Here are the questions we asked:

1. Do you like the advert and digipack?
2. Do you think the music video, advert and digipack work together?
3. Which magazine would you expect to see the advert in?
4. Would the cover make you want to buy the album?
5. Do the advert and digipack fit the indie genre?
6. State any imporvements that could be made.

Music Video Feedback

To get feedback from our target audience we created a focus group and gave them a questionnaire to fill out once they had viewed the video. Here are the questions we asked them:

1. Did the video hold your attention?

2. Did you like the video?

3. Does the video make you want to buy the song?

4. State any improvements you think could be made.

5. Does this video fit the indie genre?

6. Which  channel would you expect to see this video on? (NME, MTV Rock, Q or Lava TV)

7. Would you watch the video again?

Magazine advert draft

Here is the first draft of my magazine advert. I took into consideration the conventions of Indie/rock magazine adverts and this is what I came up with. To create the ad, I first edited the band image in photoshop by decreasing the saturation and using the curves tool to darken the edges a bit. I also resized the image so it would fit onto about half of an A4 sheet. I then added the text and found a HMV logo to make the advert look legitimate.  

Next up i'm going to get feedback from a selection of people to get some general opinions and see if i need to change anything to improve it.

Experimenting on Photoshop

I decided to play around a bit on photoshop and see what different effects I could use on the covers.

This is one of the covers:

Here is the experimental cover:

To achieve this I went over each member in a different colour using the brush tool.

Next I set the blending mode to colour which made the image look like this.

I did the same thing to the other band members to complete the image.

CD Cover Mock Ups

Here are a few of the front cover designs I came up with. I edited the images in Photoshop CS5 and then imported them into Indesign to sort out the layout.

I really like the idea of having a picture of the band mid-performance as the front cover as it reinforces their ability to play live. I went with this idea and came up with 2 covers with the band performing. Having shot in a quite unusual but visually engaging location, benefits the picture. It provides a link to the music video and will help people recognise that the two products are related.

Bellow i will discuss the different devices i used in the covers.

 I cropped the picture so that the trees almost frame the band which subsequently draws your eye to the band. The distance of the band and the fact that they are not looking at the camera makes it seem like you are spying on them. I used white text as it contrasted nicely against the background and made it stand out more.

In this second cover, i decided to play around with the saturation and vibrance of the image. I think what i came up with gives the cover a sort of vintage look and makes it seem more 'indie'. I also used black text  which i think looks good but needs an outline to make it readable.

I went in a different direction with my final cover. I found pictures which had enough room for me to cut out each member of the band. I then applied a glow around the edges of each person and placed them all on a black background. I like the double text in grey and white which goes well with the black background. 

Cd Cover planning

To help with the layout of my cover, back cover and insert i sketched a rough idea onto cut outs that are the precise measurements for a CD. This will help me to physically see my ideas and make the whole process of making the digipack much quicker.

Experimenting with fonts

I have decided to use the first font, Wide Latin, for my digipack and for the magazine advert, Orator Std, which is the last example. 

Marketing aims for digipack

Target consumer: Our target consumers will be young adults aged between 16-21 from various backgrounds and ethnicities. 

Unique Selling Point: The digipack has a more personal feel, due to the front cover image being the band during a performance. This intimate feel is also shown through the picture of them messing about in the insert of the digipack.

Attention/Awareness: The main  purpose of creating a digipack is to market the band and the song. An added bonus to the album is the music video that comes along with it. This entices people into buying the album and brings more attention to the band.

Interest: People who listen to indie music would show an interest in this product due to the conventions of the genre it follows. 

Price: The product will be priced at £9.99 which is the average price for an album.

Place: The digipack will be sold at music stores such as HMV and Banquet Records as well as online on sites such as amazon and Itunes.

Promotion: The digipack will be promoted though the accompanying magazine advert as well as music stores/shops, television and online. This is called cross media promotion which uses different media to maximise promotion and reach wider audiences.

Editing Stage

As we have finished filming, it is now time for me to start editing the footage. I have been practicing using Final Cut Pro which is the programme I will be using to edit.

The first thing I did was to log and capture the footage into the programme and make subclips of all the different scenes\takes we filmed. This allowed me to easily find any clips I needed for the music video and organise the footage in terms of the locations we shot at. We experimented with dissolves and straight cuts to transition between scenes and also help differentiate between the 'real world' and 'dream world'. I also made sure to make use of the wide variety of shots and angles our cinematographer managed to capture. To   make certain scenes stand out, I played with the speed of the shots and slowed them down which made the video seem more dramatic overall.

3rd day of shooting 

Today consisted of shooting the beginning and end sequences of the music video. This included the Lead male falling asleep at the train station and also waking up at the station where he sees Tracey in real life.
This was a quick shoot and as we all knew what had to be captured, it ended up being very easy and trouble free. We had enough time to experiment with some shots of the station sign and putting shots in and  out of focus. Mamoon, our cinematographer did a great job with the shots and i can't wait to get into the editing suite and finally put the video together.

Pictures found at Google Images

Marketing aims for magazine advert

Target consumer: Our target consumers will be young adults aged between 16-21 from various backgrounds and ethnicities. 

Unique Selling Point: The advert will be quite simple with the main focus on the image of the band. This shows the band has a real interest in the music they make which will appeal to our target audience.

Attention/Awareness: The idea of an advert is to promote the album and therefore the band. 

Interest: The image of the band is the main focus of the advert and as they are quite young and fit the indie genre, many people will be interested to see if they can actually make good music.

Price: The product will be free with the magazine it is advertised in. Doesn't include the price of the magazine.

Place: The advert will be printed in magazines that promote indie/rock bands such as NME or Q magazine.

Promotion: The advert is a source of promotion itself.