INTRODUCTION

During our first team meeting each person in the group was assigned roles and we went through the subsequent responsibilities each person would have. Chantelle is now the director, Mamoon is the cinematographer, Sophia is the producer and I am the Editor. I will have to have a deep understanding of the music videos objectives so that I can put together a video that appeals to the right audience. Editing is a practice that includes creative skills, human relations, and an understanding of the functions available in the editing programme. This means I will have to learn to use Final Cut Pro and condense and organise the footage we get. As the editing is done in post-production, when we are at the shoot, I will be in charge of stills photography. 


As a group, we decided that we would try and find an indie/rock band to create a music video for. We felt that it would give us a lot of creative freedom and we are also familiar with artists from those genres.




Here are the starting points we cam up with at the initial meeting:


To begin with, we will examine the codes and conventions revolving around the genre of our chosen band. We will also examine the demographics of our band's audience to ensure that we make a video that appeals to them. This will be accomplished by investigating the audiences age, style, fashion, beliefs, ethnicity, gender, religion, and class.

When researching music marketing, we will think about:

-What type of label will be appropriate for our bands image and music?

-Which labels would sign our band?

-If this label is connected through cross-media ownership to other marketing         
  potential/outlets

-Research similar artists to our band

-Successful/unsuccessful artists similar to that of our group.

-Understand the codes and convections of music videos associated with the genre of our group.