Marketing Aims for Music Video

Target consumer: Our target consumers will be young adults aged between 16-21 from various backgrounds and ethnicities. The target audience is probably in education within this age range.

Unique Selling Point: Our video has a very creative and unique storyline which will keep the audience entertained and also visually illustrate the lyrics to the song. The band are also very talented, serious musicians and the song we have to work with is a reflection of that.

Attention/Awareness: word of mouth and social networking sites such as twitter, youtube and facebook.

Interest: The fact that the band are actually quite young could make the audience interested to see if they can actually create good music. 

Price: The music video will be priced at £9.99 which is a typical price for an album at various music retailers such as HMV and Play.com.

Promotion: Our music video will be hosted by Youtube and promoted online using social networking sites such as Twitter, Facebook and Myspace. This will ensure the product is promoted to a large audience due to the access most people have to the internet. It will also be promoted by word of mouth which is not as effective as online promotion but still helps get the band noticed.