Target Audience Research

In order to make a product that would be received well by our target audience (young adults aged 16-21) we had to carry out a quick survey which would give us information on how to go about creating a video that would sell. We created an online survey and 50 people responded that fit our specific audience.

Here are the questions we asked and the responses we received:

What is your gender?

Male: 31           Female: 19

How much money do you spend on entertainment in a week?

£0-£10 (36) £11-£20 (12) £21-£30 (2) £30+ (0)

    

How often do you watch music videos?
Never: 3      Sometimes: 15         Often: 32

Do you listen to bands/artists that would be considered indie?
Yes: 37  No: 13

Do you prefer music videos that contain narrative/storyline?
Yes: 42  No: 8

Do you prefer to see the artist performing in the music video?
Yes: 45  No: 5


With this information, we can go about creating a video that would attract people from our target audience and have potential marketing power.